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FOR IMMEDIATE RELEASEContact: MyYearbookBuilder Offers an Alternative Solution to Schools Loosing Yearbooks in Tough Economic TimesNew Milford, Connecticut (May 1, 2010) – During these difficult economic times, Odyssey Interactive, the nation’s leading producer of digital yearbooks for high school and other institutions, is excited to promote MyYearbookBuilder as the alternative solution to waning interest and rapidly rising paper yearbook publishing costs. Parents might remember yearbooks as an end-of-year staple, but today paper yearbooks jockey for position with other student must-haves like gas, prom tickets and the latest electronic gadgets. Students have a lot of choices and many of them focus on instant gratification. In twenty years, it might be fun to drag out a yearbook and reminisce of times spent with friends in high school, but a video game or cell phone might be more exciting right now. “Traditional paper yearbooks fight to stay relevant in a growing online social networking world as rising costs and vast limitations compete directly with teenager interest in keeping in touch online, posting photos and messages on Facebook or MySpace for free,” said Joseph Durdock, Founder and Chief Executive at Odyssey Interactive. In addition to battles with short-term rewards, economics are at play with determining the fate of the yearbook. Production costs have been steadily increasing over past years and yearbook programs are being forced to reduce page count/color to cover budget gaps. Additionally, economic conditions and greater uncertainty have forced businesses to abandon the practice of purchasing ads in local school yearbooks, eliminating valuable cost subsidies. The net result is a rise in student purchasing price and a steady decline in yearbook revenue, which inevitably leads to permanent closure. Yearbook teams continue to do whatever it takes to try to keep the tradition alive and boost fundraising revenue. Many times, this desire might call upon students to purchase early by offering a reduced price or alternatively adding a premium onto late purchasers. However, in the end more and more high schools fall victim to escalating production costs, rising purchase prices and declining interest, which cripple fundraising efforts if not ultimately leading to the end of a time-honored tradition. “Odyssey Interactive’s MyYearbookBuilder.com offers students a low cost, state-of-the-art alternative to expensive paper yearbooks and ensures that the year-end staple remains universally available,” said Mr. Durdock. With MyYearbookBuilder, students benefit from being able to produce higher quality yearbooks, at a more affordable purchasing price. Schools using the yearbook as a fundraiser benefit from the lower production cost, which means more money for the individual school for athletics, books & other extracurricular activities. Further, all schools, regardless of location or financial situation, would have access to producing the highest quality yearbook commercially available. For further information, please contact Mr. John McClane at jmcclane@odysseyinteractive.com. About Odyssey Interactive Odyssey Interactive, L.L.C. is a frontier, multimedia publishing company specializing in the development of custom digital solutions for archiving high school audio, video and photographs into interactive electronic yearbooks. Related Links www.OdysseyInteractive.com www.MyYearbookBuilder.com |
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